With roughly 100 million Indonesians without access to safe drinking water and 70 percent of the population relying on water from contaminated sources, an innovative strategic communication program has been designed to engage Indonesia’s commercial sector to manufacture, distribute, and market a new safe water system.
Initially launched as a multi-faceted vision research project in the mid-1970s, data that became available indicated the value of developing an intervention program that would not only prevent blindness, but reduce childhood (and we now know maternal) morbidity and mortality in developing countries.